Jonathan Grey

Jonathan Grey

In 2001 Jonathan founded Ovation Incentives which he still leads to this day.  Based in London, Ovation is an award-winning incentive marketing company that provides online tools to help companies improve their business performance by rewarding and motivating their customers, partners and employees.

Through Ovation, Jonathan has always been an active participant in the business communities that seek to promote standards and foster relationships in the gift card and business incentive markets in the UK and Europe. Since April 2017, he acts as President of the European chapter of the Incentive Marketing Association (IMA).

Jonathan is also active in UK entrepreneurial networks and is a founding director and former Chair of the Irish International Business Network ( He is also an angel investor and business mentor for emerging start-ups in the UK and Ireland.

Previously, he founded, the Irish gift experience company and sold it to its current owners in February 2009. Further, in 1999 he founded and launched first UK e-commerce website to sell gift vouchers to a consumer marketplace and offer a collaborative social gifting platform.

Before starting his businesses in 1999, Jonathan Grey was a public relations and online marketing specialist practising in San Francisco and London for Information Technology companies specialising in payment systems, encryption and smart cards.

Originally for Cork city, Jonathan now lives in Clapham, London, with his wife Rachel and their three children.

Graduating from University in 1993, Jonathan holds an honours bachelor’s degree in economics and computer science from University College Cork, Ireland. He also holds a post-graduate diploma in Public Relations from the Dublin Institute of Technology, Ireland.



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